Open to all registered HeyMax users in Singapore. You are auto-enrolled, so there is no sign-up needed.
Shop at 3 different participating local brands to earn 200 bonus Max Miles, or 5 different brands to earn 500 bonus Max Miles. Limited to the first 3,500 users, on a first-come, first-served basis.
Campaign basics
What is Love Local, Go Global?
A 9-day National Day campaign that rewards you for shopping across several handpicked local participating brands.
The campaign runs from August 1, 2026 at 00:00 SGT to August 9, 2026 at 23:59 SGT.
Do I need to sign up?
No. All registered HeyMax users in Singapore are auto-enrolled. Shop at the participating brands through Shop with Max and your progress is tracked automatically.
How do I take part?
Shop at the participating brands through Shop with Max or make a voucher or gift card purchase in the HeyMax app.
Open the HeyMax app and go to the Love Local, Go Global National Day campaign page
Pick a participating brand to shop with
Complete your purchase within the August 1 to 9 campaign period
Repeat at different brands until you reach 3 or 5 brands
Participating brands
Which brands count towards the campaign?
These handpicked local brands count towards the bonus Max Miles.
Fashion: Charles & Keith, Love Bonito, Pedro
Home and living: Castlery, HipVan, Swee Lee
Groceries and food: NTUC FairPrice, Sheng Siong, Shopee, Old Chang Kee, Jack's Place
Mobility and delivery: Grab, GetGo
Travel and leisure: iShopChangi, Mandai Wildlife Reserve, Klook (local activities only)
Wellness: Natureland
Does shopping at the same brand twice count as two brands?
No. Only distinct brands count towards your milestone. Three separate purchases at Charles & Keith count as one brand, so you would still need two more brands to reach the 3-brand milestone.
How the bonus works
How many bonus Max Miles do I get?
Your bonus depends on how many different participating brands you shop at during the campaign.
3 different brands: 200 bonus Max Miles
5 different brands: 500 bonus Max Miles in total
Example: You buy shoes at Pedro, groceries at Sheng Siong, and purchase a Grab voucher for a Grab ride. That is 3 brands, so you earn 200 bonus Max Miles. Add a Castlery order and tickets from Mandai Wildlife Reserve and your total bonus rises to 500 Max Miles.
If I reach 5 brands, do I get 200 and 500 together?
No. The milestones are not cumulative. 500 bonus Max Miles is the total for shopping at 5 brands, so you receive an extra 300 Max Miles on top of the 200 you already earned at 3 brands.
Do I still earn my normal Max Miles?
Yes. These bonus Max Miles are on top of the base Max Miles each brand already gives you.
What counts as a qualifying purchase?
A completed, mile-earning purchase at a participating brand, either made by clicking through from HeyMax or via a voucher purchase during the campaign period.
✅ A Love Bonito order started from Shop with Max
✅ A Grab voucher bought on the HeyMax platform
❌ A purchase made directly on the brand's website or app without clicking through from HeyMax
❌ Fixed-fee partner offers and sign-up bonus offers
❌ Purchases at brands not on the participating list
Limits and caps
Is there a limit on how many users can earn the bonus?
Yes. The bonus is limited to the first 3,500 users, on a first-come, first-served basis. Once that limit is reached, no further bonus Max Miles are awarded.
What is the most I can earn from this campaign?
500 bonus Max Miles per user. There is no minimum spend at each brand.
Tracking and rewards
When will I see my bonus Max Miles?
Bonus Max Miles are added to your account as "Pending" after the campaign period. You will need to wait up to 7 days after the campaign period for the pending miles to reflect in your account. Bonus Max Miles are confirmed after each brand confirms your purchase is final, which can take up to 90 days.
Why has my purchase not shown up yet?
Brand tracking can take up to 7 working days to appear in the HeyMax app. Your milestone progress updates once the purchase is tracked, so wait 7 working days before raising it with support.
Common questions
What happens if I return an order?
What happens if I return an order?
If a return, refund, or cancellation means a brand no longer counts, your milestone progress is recalculated. Bonus Max Miles you no longer qualify for will be removed from your account.
I shopped at 4 brands. Do I get anything extra?
I shopped at 4 brands. Do I get anything extra?
You keep the 200 bonus Max Miles from the 3-brand milestone. The next reward only unlocks at 5 different brands, so a 4th brand does not add a bonus on its own.
I reached 3 brands early. Can I still go for 5?
I reached 3 brands early. Can I still go for 5?
Yes. Your progress carries through the whole campaign period. Keep shopping at new brands until August 9, 2026 at 23:59 SGT and the 5-brand reward tops up your bonus.
Do purchases made before August 1 count?
Do purchases made before August 1 count?
No. Only purchases completed between August 1, 2026 at 00:00 SGT and August 9, 2026 at 23:59 SGT count towards your milestones.
My bonus Max Miles have not appeared after 7 working days. What should I do?
My bonus Max Miles have not appeared after 7 working days. What should I do?
Check your purchases against this list:
✅ Did you tap Shop & Earn Miles before completing each purchase?
✅ Were all purchases completed between August 1 and August 9, 2026 (SGT)?
✅ Were they at 3 or more different brands on the participating list?
✅ Is each purchase already showing in your HeyMax transaction history?
If everything checks out, contact HeyMax support with the date, amount, brand name, and order ID for each purchase.
Terms and Conditions
1. Overview
1.1 The "Love Local, Go Global" campaign (the "Campaign") is organised by HeyMax and rewards Participants for completing Qualifying Transactions at multiple Participating Brands.
1.2 The Campaign is limited to the first 3,500 Participants, on a first-come, first-served basis, as set out in Section 6.
1.3 By participating in the Campaign, the Participant agrees to be bound by these Terms and Conditions.
2. Campaign Period
2.1 The Campaign runs from August 1, 2026 at 00:00 SGT to August 9, 2026 at 23:59 SGT (the "Campaign Period").
2.2 HeyMax reserves the right to end the Campaign early with reasonable notice. Milestones reached before any early termination remain eligible for the corresponding bonus reward.
3. Eligibility
3.1 The Campaign is open to registered HeyMax users with a valid account located in Singapore.
3.2 Participation is via auto-enrollment. No separate registration is required.
3.3 Employees, contractors, and affiliates of HeyMax are eligible to participate on the same terms as all other Participants.
3.4 Participation is limited to one account per person. Users with suspended or flagged accounts are ineligible.
4. Participating Brands
4.1 "Participating Brands" means the following merchants available by clicking through from HeyMax or through voucher or gift card purchase: Charles & Keith, Love Bonito, Pedro, Castlery, HipVan, Swee Lee, NTUC FairPrice, Sheng Siong, Shopee, Old Chang Kee, Jack's Place, Grab, GetGo, iShopChangi, Mandai Wildlife Reserve, Natureland and Klook (local activities).
4.2 Each Participating Brand counts once towards a Participant's milestone progress, regardless of how many Qualifying Transactions the Participant completes at that brand.
4.3 HeyMax reserves the right to add or remove Participating Brands during the Campaign Period where a brand becomes unavailable through Shop with Max.
5. Qualifying Transactions
5.1 A "Qualifying Transaction" is a completed, mile-earning purchase at a Participating Brand.
5.2 The following do not qualify:
Transactions completed outside the Campaign Period
Transactions at merchants that are not Participating Brands
Transactions at merchants that include products that are not eligible per the merchants' Terms and Conditions
Offers rewarded on a fixed-fee basis and sign-up bonus offers
Transactions that are declined, failed, cancelled, refunded, exchanged, returned, or modified in a way that results in a new booking or order ID
Duplicate or fraudulent transactions
6. Reward Mechanics
6.1 A Participant who completes a Qualifying Transaction at 3 different Participating Brands during the Campaign Period shall receive 200 bonus Max Miles.
6.2 A Participant who completes a Qualifying Transaction at 5 different Participating Brands during the Campaign Period shall receive a total of 500 bonus Max Miles. The milestones are not cumulative, and the maximum bonus per Participant is 500 Max Miles.
6.3 Bonus Max Miles are awarded to the first 3,500 eligible Participants only, on a first-come, first-served basis, determined by the time at which the qualifying milestone is recorded by HeyMax. HeyMax's records shall be final.
6.4 Bonus Max Miles are issued as "Pending" upon a milestone being reached and can take up to 7 days after the Campaign Period to be reflected in the Participant's account. The miles are released once the participating brands confirm the underlying transactions are final. Confirmation may take up to 90 days.
6.5 If a Qualifying Transaction is subsequently refunded, returned, or cancelled such that the Participant no longer meets a milestone, the associated bonus Max Miles shall be forfeited and removed from the Participant's account.
Example: A Participant completes Qualifying Transactions at Pedro, Sheng Siong, and Grab and receives 200 bonus Max Miles. Adding Castlery and Mandai Wildlife Reserve brings the Participant to 5 brands and a total bonus of 500 Max Miles.
7. Fraud and Abuse
7.1 HeyMax reserves the right to withhold, deny, or cancel rewards where fraud or abuse is suspected, including but not limited to:
Creating or using multiple accounts to claim the bonus more than once
Splitting or placing minimal-value transactions solely to register additional brands
Refund farming, meaning completing transactions to reach a milestone and then requesting refunds
Merchant collusion or fabricated transactions
Any activity inconsistent with normal personal purchasing behaviour
7.2 The Campaign is intended for personal use only. Commercial exploitation is prohibited.
7.3 HeyMax may temporarily suspend a Participant's bonus rewards during an investigation. The Participant will be informed of the suspected activity and may provide evidence in their defence.
7.4 If abuse is confirmed, HeyMax may forfeit all earned and pending bonus rewards and permanently close the Participant's account.
8. General Conditions
8.1 HeyMax reserves the right to modify, suspend, or terminate the Campaign at any time without prior notice.
8.2 Bonus Max Miles earned through the Campaign are not exchangeable for cash and are subject to HeyMax's standard Max Miles terms, including expiry.
8.3 In the event of any dispute, the decision of HeyMax shall be final and binding.
8.4 By participating, the Participant consents to HeyMax collecting, using, and processing their transaction data for the purpose of administering the Campaign, in accordance with HeyMax's Privacy Policy.
8.5 These Terms and Conditions are governed by the laws of Singapore.
8.6 If any provision of these Terms and Conditions is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
8.7 No waiver of any provision shall be effective unless made in writing by HeyMax, and these Terms and Conditions constitute the entire agreement between HeyMax and the Participant in relation to the Campaign.
Last Updated: July 26, 2026
Effective Date: August 1, 2026